No book, no manual, no training program comes close to Make Your Site Sell! 2002 in showing you how to SELL on the Web. From Product to Online Stores, from Site-selling to Traffic-building, it’s all here in this book. And it all works...This is not theory -- MYSS! 2002 is packed with lessons learned from the school of hard knocks. Its easy-to-understand approach is evergreen, ever-valid. MYSS! 2002 is your complete, use-as-you-need-it, e-biz resource!
MYSS! 2002 is divided into four “content volumes”...
(1) Site-Selling Volume (the Main Volume) -- everyone worries about traffic. But if your site doesn’t SELL, you waste all that nice traffic. Learn how to increase your site’s sales Conversion Rate.
(2) Product Volume -- everything you need to know about developing, evaluating, positioning, pricing, and testing products for the Web.
(3) Store Volume -- covers the process of selling multiple products online, from ten to a thousand or more SKUs (Stock Keeping Units). Learn how to design your online store effectively and to maximize usability.
(4) Traffic Volume -- follows the “what works and what doesn’t” approach to building targeted traffic (especially in the ever-evolving Search Engine world). It covers all the online and offline ways to build a steady stream of motivated buyers to your site.
The bottom line on e-commerce...
If you have a great product, and a site that SELLS, and can bring targeted traffic to your site cost-effectively, you will succeed. There are no other variables.
MYSS! 2002 covers it all -- it’s your ultimate reference book.
